Hey! Hope everyone is doing well. Welcome to our Sunan Weekly Roundup!
What are we working on – This week, we dropped two new pieces (1) 4 Creative Graphic Design Tips for Social Media (2) How to use Linkedin to attract donors guide.
Our latest guide, How to use Linkedin to attract donors, is something we have been working on for quite a few weeks now. I know this will be a great tool for non-profit organizations to tap into, especially right now as we are coming out of#GivingTuesday and approaching the end of the year donation period.
Just the other day, Facebook shared some crazy stats. “On December 3rd, $120 million was raised on Facebook on GivingTuesday, and $20 million was raised in the week leading up to December 3rd for GivingTuesday.” Don’t underestimate the power of giving that happens on social media! Check out the guide for some neat tricks especially regarding Linkedin.
My biggest takeaway this week – The Power of Circular Viralocity
What is circular viralocity? It’s a way of building and releasing content that is cyclical and recurring. In addition, the content is presented in such a way that it is easily shareable with our audience. This term was coined by Brendon Burchard, one of the most creative marketing gurus of our times.
So often, many of us make the mistake of being one dimensional in marketing the content we produce. We spent so much time and energy producing something of value, but by being one dimensional, we limit its exposure and impact. Rather, whenever we produce ‘anything’ we should think about the big picture. What I mean by that is to think of how we can leverage all the different platforms out there to amplify our message.
I’m going to share my mistake as an example here so we can all learn.
The Sunan weekly roundup email is something new I started about 3 weeks ago and has been doing great! It serves as a way for me to be real and share my thoughts with the Sunan community. The open rates for these emails have been nearly double our typical open rates. Many of you have messaged and emailed me thanking me for producing this because it provides value and a unique perspective, for which I am truly grateful.
So what mistakes did I make with this?
The problem came where I only shared this content with folks who are subscribed to our mailing list, and that was it…it died there.
Instead, if I had applied the strategy of circular viralocity, I should have used the content from the weekly roundup email and leveraged all the platforms and tools out there to maximize our reach. I should have pulled out key takeaway points and created quote designs from these. I should have shared the weekly round up on my Linkedin and Facebook accounts.
Here is a neat illustration our team put together to outline all the platforms I should be connecting with: