Creating Content that Provides Value
Most people fail to gain traction on social media. Despite posting on a daily basis, they fail to cultivate an audience and get their message across to the right people.
If that sounds like you, this article will help you figure out the right strategy to get results.
1- Understanding the Biggest Mistakes
Despite being passionate about posting, most people fail to gain traction because they don’t understand the fundamentals of modern social media. Here are some of the biggest mistakes that usually result from an unplanned approach.
Impulsive Thoughts – We often tend to share our impulsive thoughts and opinions on social media. This feeds to the reactive nature of social media and often has a detrimental impact on our profiles. Impulsive thoughts can also lead to controversial opinions and negative social discourse.
Spamming Products and Services – Most professionals on social media attempt to advertise their services directly. This can often have an ineffective result. Directly pitching your services can have a negative impact on your audience because you can come off as pushy. You don’t want to position yourself as someone that provides no value to the audience.
Oversharing Event Details – A significant number of non-profits continue to overshare flyers and events. This can be highly ineffective without developing an emotional connection with your audience.
Generic Content – With millions of profiles talking about the same topics, you need to avoid sharing generic content. This content can often come off as posting just for the sake of posting. Most social profiles on social media fail to standout because their content is indistinguishable from the rest.
2- Creating an Effective Content Strategy
A well-planned content strategy is the best way to make an impact with your content. Here are some key pointers on developing the right foundation.
Create Share Worthy Content
The best social media content drives value for your community and genuinely helps people. For example, if you’re a financial firm, you can share strategies that can help people minimize taxes. Similarly, if you’re a fitness trainer, you can share workout tips for you audience to get in better shape.
Non-profits can showcase their impact by creating content that raises awareness about issues. For example, if you’re a non-profit focused on tackling water shortage, you can create content highlighting the issue’s human cost and gravity.
Focusing on Education
Breaking down complex concepts into a simple form can effectively grab your audience’s attention. For example, if you run a dental practice, you can educate parents about preventative hygiene tips that can protect children. Educational content will serve as a pillar of an effective strategy.
Create a Personal Tone
Don’t shy away from developing your own style on social media. You can choose tones like humor or sarcasm to engage your audience and provide value. This unique style will help you stand out from your competition and develop your own identity.
Use these tips to level up your social media game to another level!
Whatever industry you’re in, there’s a way to educate your audience in a way that provides them value. This will result in increased post engagement and fast growth instead of generic content that the audience will just scroll past.
Have you tried posting content that helped you connect with your audience?
We’d love to hear your thoughts!