Top 5 YouTube Trends in 2023

  • Feb 17, 2023

YouTube has established itself as the ultimate site for online video sharing. It has developed a reputation as an unmatched social networking website where users can experience popular content.
Over the years, the platform has witnessed some key trends that have managed to drive viewership for content creators.
Keeping up with these trends, for both professionals and casual users, can be beneficial as it can help you create content that gets traction from viewers.

Without further ado, here are the top 5 YouTube trends that we expect to grab attention in 2023:

1. 360° Video

When 360-degree videos first appeared on YouTube, many people predicted that they would become trendy. However, the concept didn’t take off really until the pandemic-related lockdowns brought all activities to a standstill in 2020. Over the past two years, as VR has become increasingly popular, a flood of fresh 360 material has also gained traction.
This video category is expected to grow even further in the coming few months as VR hardware gains popularity.

2. YouTube Shorts

With a significant popularity boost by TikTok, short videos have unquestionably surpassed all other forms of entertainment. This trend is highly addictive, as every one of us genuinely enjoys watching videos.
Short films were made available by YouTube in the US in March 2021, and since then, they have gained popularity among the site’s broader user base. Instead of on their main channel page, creators submit 60-second-long, short films on a separate “Shorts” tab.

3. ASMR Content

ASMR (autonomous sensory meridian response) videos are the most unexpected category on our trending list. Originally a niche genre, they have grown to become one of the most well-liked YouTube fads. Fans of this subgenre claim that ASMR videos cause soothing “brain massages,” or sensory tingles that begin in the scalp.
ASMR is currently the third most common YouTube search phrase globally. Even if ASMR videos aren’t your thing, it’s impossible to dispute their sudden surge in popularity.

4. Video Podcasts

Even though video podcasts have been a staple of YouTube for quite a few years, we expect this trend to continue its growth in 2023.
Driven by thousands of new content creators, video podcasts offer a personalised insight unrivalled by other mediums. Popular podcasts like the Joe Rogan Experience, Trash Taste, and others are perfect examples of how relevant podcasts are in modern culture. Especially in the longer-form segment, these conversations offer a unique experience to viewers.

5. AI-driven Content

With the launch of services like ChatGPT and Midground, AI services have truly taken the world by storm. AI is allowing creators to get creative ideas and create stunning thumbnails for their videos. In 2023, these tools are expected to influence content creation significantly. Popular creators will use AI to refine their content strategy and create engaging videos.
Use these trends to create content that becomes popular with audiences and helps you develop a following.
Regardless of your business objectives, understanding your audience’s wants can help you make an impact.
What are your favourite video trends?

Feel free to share your thoughts.

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