2023 in Review – Emerging Trends in Islamic Branding

With the global Muslim population surpassing over 2 billion in 2023, global brands are starting to recognize the importance of delivering personalized messages to the Islamic audience. This has resulted in the creation of some unique branding practices that are helping brands connect with the market.

In today’s guide, we’ll explore some of the most eye-catching trends in Islamic branding and explore what made them special. 

Key Trends in Islamic Branding in 2023

While the Islamic market has been evolving significantly in the past few years, 2023 was an especially important year for design innovation. Here are some unique approaches we observed:

Calligraphic Typography 

The calligraphic design has been a distinctive feature in Islamic branding for a couple of years. But in 2023, we saw a significant evolution in how caligraphy was used by major brands to market their products. 

The calligraphic design was also used in marketing by brands like Al Marai to celebrate the rich history of Islamic design and resonate with the target audience. 

Showcasing Religious Values 

The Islamic market has a reputation for valuing religious traditions and celebrating important events. Islamic brands celebrated events like Ramadan and Eid along with their Muslim followers to highlight connectivity and diversity. 

Brands like Coca Cola launched personalized marketing campaigns for their Muslim audience with messages of inclusivity. This was a reflection of the importance of highlighting Islamic values in content to connect with the audience. 

Embracing the Halal Label 

The Halal label is known as way to signify that a product complies with the Islamic sharia guidelines. To appeal to Muslim audiences, brands openly embraced the Halal label to showcase their openness to the Muslim culture.

Brands like KFC showcased the Halal label as a distinct marketing feature in their campaigns in key Muslim locations like Guyana, Pakistan, Saudi Arabia, and UAE. 


The creativity used by brands in Islamic marketing was positively received by Muslim audiences. This effectiveness can be evaluated by the success of marketing campaigns tailored to the Muslim market.

Brands that put in the effort to create personalized content managed to receive significant market share. Especially in regions like the United Arab Emirates (UAE) and Saudi Arabia, the development of local economies requires brands to consider creative ways to appeal to local audiences.

The key is to find ways to embrace the culture while embodying the spirits of the Islamic marketing philosophy. 

It can be challenging to figure out the best ways to create content that resonates with the Muslim market. Capitalizing on trends can be a great way to get traction and highlight your brand advantages to the target audience. 

If you’re looking to grow your brand to the next level in the Islamic market, Sunan is the ideal partner. Our marketing experts have decades of collective experience in developing Islamic brands. We work together with you to figure out the most suitable marketing strategies and help you get the best results.

Which Islamic branding trend caught your attention this year?

Let us know in the comments below. 

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