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Giving Tuesday Campaign: 5 Stages for Muslim Charities
There’s something almost sacred about the hours before a launch.The screens glow a little brighter, the copy feels...
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an illustration of two hands sharing a donation box for giving tuesday campaign
Illustration of an iceberg floating in the ocean, with a small part above water and a much larger mass hidden beneath the surface, symbolizing the unseen weight of what we carry within.
Weekly Roundups
Our identity is forged not by what others see, but by what we carry within.
Hey there! I hope everyone is doing well. It’s been a little while since our last roundup, and...
Illustration of people working around a large hourglass, symbolizing patience, perseverance, and the power of sabr in waiting for the right outcomes over time.
Mindset, Islamic teachings
The Power of Sabr: Patience as a Creative Superpower
We don’t like waiting.Deadlines loom, algorithms shift, clients want quick results. In a world addicted to speed, patience...
Illustration of a man in a suit holding a telescope, looking at a winding path leading up a steep cliff toward a yellow flag, symbolizing how perfectionism creates delays and obstacles on the journey to progress.
Mindset, Entrepreneur
Why Perfectionism is the Enemy of Progress
We’ve all seen it. The painter who keeps her canvas hidden, the entrepreneur who tinkers for years, the...
Open notebook with colorful sketches of email, video, ROI graph, website ad, blog, and SEO, centered around the words “Paid Advertising,” symbolizing strategies for paid ads that actually work.
Performance Marketing
Paid Ads That Actually Work: The Psychology Explained
Every brand is running paid ads. Few are running paid ads that actually work. Why? Because ads aren’t...
unhappy teenager with low social media engagement
Social Media
The Hidden Cause of Low Engagement on Social Media
You’ve spent hours on this one. The caption? Polished. The graphic? Looks clean. The message? Feels important. You...
A woman sits at a desk holding a tablet, illuminated by glowing neon letters "AI" and a holographic brain icon, symbolizing AI for humanized branding in a warm, modern setting.
AI, Branding
AI for Humanized Branding: Building Trust in a Digital World
Picture this. You’re browsing a website and a little chat box pops up in the corner. A message...
A man sitting in reflection inside a mosque with sunlight streaming through the window, symbolizing tawakkul in marketing—doing your best in strategy while trusting Allah with the results
Mindset, Muslim Marketing
Tawakkul in Marketing: Doing Your Best, Leaving the Rest
In every campaign, there are two truths. First: our effort matters. Second: our effort is never the whole...
Social Media, Branding, Marketing
Why Consistency Beats Virality in Social Media Growth
  Introduction: The Illusion of Overnight Success Imagine this: a small business posts a funny reel, and overnight...
Presentation Resources
Zero-Party Data: Marketing Trust & Personalization Without Privacy Fear
With privacy concerns at an all-time high, marketers are seeking new ways to deliver personalized experiences without crossing...
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