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Marketing
Gen Z Muslims Want More Than Representation — They Want Resonance
Why marketing to this audience needs to go deeper than hijab stock photos Representation was a start. But...
Branding, Marketing
What Makes a Muslim Brand ‘Muslim’?
When you think of a “Muslim brand,” what’s the first image that comes to mind? A crescent moon?...
Branding, Marketing
Recession-Proof Branding: What Purpose-Driven Businesses Can Learn from 2020 and 2024
When the economy dips, most businesses panic. But purpose-driven brands—especially those rooted in strong values—often rise instead of...
Marketing
Zero-Click Content: How to Own the Feed Without Chasing the Algorithm
The golden age of the click is fading. In 2025, digital marketing is shifting from driving clicks to...
Marketing
The Power of First Impressions: Why Your Link in Bio Could Be Costing You Clicks
New data shows most visitors never scroll. Here's how to fix your landing experience. When someone clicks on...
Marketing
Threads, TikTok, or X? Where Muslim Brands Should Focus in 2025
A comparative deep dive into platform performance and which channel best suits your values-driven audience. In 2025, the...
Marketing
Beyond Eid: How to Sustain Momentum in Your Post-Ramadan Marketing Campaigns
Ramadan is more than just a month of fasting—it's a spiritual journey that deeply transforms hearts, habits, and...
Marketing
From Nike to Nestlé: How Global Brands Are Successfully Targeting Muslim Consumers
The global Muslim consumer market is no longer an afterthought—it’s a $2 trillion opportunity. With nearly 1.9 billion...
Marketing
The Muslim Consumer Boom: Why Brands Can’t Afford to Ignore This Market
The world is witnessing a consumer revolution, and at the heart of it is an economic force that...
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