The Power of Facebook Pixel
Why does it always seem like FB ads speak right to you, like they’re watching right over your shoulder? The secret is pixels. A Facebook (FB) pixel does the heavy lifting of tracking your activity, whether it’s on Facebook or on the websites you visit. This information is pulled into Facebook Ads Manager so you can study their behavior, understand your audience at a granular level, and give you the information you need to create powerful ad campaigns.