The holiday season is one of the best times of the year for enterprises. While everyone comes together to celebrate with family, social media and eCommerce activities go through the roof. Everyone is looking for gifts and things to buy.
If you’re looking to connect with your customers, the holiday season is the perfect time to launch a creative marketing campaign. And what better way to do that than do it on TikTok, the biggest social media platform in the world?
So, in the spirit of this holiday season, we’ve compiled a list of 5 Holiday Trends you can use to market your business.
Show How You Spend the Holidays – #HOLIDAYSOURWAY
With over 2.5 Billion views, this trend is one of the most popular ones on TikTok every year. The platform started this trend to encourage users to share their unique cultural traditions for the holiday season and give a peek into how they celebrate.
Whether you’re running a non-profit or any other company, this trend can provide you with a great opportunity to demonstrate your values and connect with a new audience. You can also encourage your team members to speak about their holiday experiences and shed light on your brand.
Countdown to the Holidays – #HOLIDAYCOUNTDOWN
As the holidays inch closer, most of us can’t wait for regular work to be over. This trend touches the feelings of everyone by counting down the days to the holiday season. Every year, consumers are eager to start the holidays and be with their loved ones.
Now that we’re only a couple of weeks away from the best time of the year, this hashtag is a great way to showcase excitement for the holiday season. For businesses, this can also be a great opportunity to capitalize on the excitement and launch unique promos to increase sales. On TikTok, the hashtag shows how people are preparing for the holidays. You can also create TikToks using this hashtag to capitalize on the excitement and generate buzz.
A Season for Giving – #BEKIND
While it is great to enjoy the holidays and celebrate with your loved ones, the holidays are also a time when you need to take care of the less fortunate. This trend focuses on highlighting causes that need support. Businesses can use this trend to showcase areas that need help and gain traction from users. It is also a great opportunity for your business to develop an emotional connection with your audience.
Highlight Community Heroes – #HolidayHero
The holiday season can be a great time to recognize people who are making an effort to bring change to their communities. This trend is used to highlight individuals who are contributing to positive causes and sheds a spotlight on them. You can use this to acknowledge noteworthy individuals and build positive brand equity with your audience.
Asking People How They’re Spending the Holidays
The most successful content on TikTok is often about people expressing their thoughts. And what better way to tap into that trend than to ask people how they plan to spend the holidays?
You can use that trend to ask people in your digital or physical community and compile their opinions for TikTok. That will allow you to feature different ideas and share the festive spirit.
The key to successful content on TikTok is to focus on capturing the holiday spirit and connecting with your audience.
If you’re looking for help with creative ideas or TikTok marketing, Sunan is a great partner to help you. We help you with every step of the process, from brainstorming to execution, and ensure that the holiday season comes with massive growth.
Have you thought about any ideas for the holiday season?