The ultimate goal of marketing is to be able to start a conversation.
If that conversation is purely built on the foundation of providing an immense amount of value, it’s a conversation that 99% of marketers are not having.
Once you’re able to make this small shift and stop focusing on that end goal, that dollar value.
And shift your perspective to start focusing on value and the amount of value that we’re communicating and providing to our clients, you know, it’s game over.