It’s 2020 and brochures are still all the rage. There are quite a few reasons for this. For starters, people really like reading in print and brochures are brilliant at providing customers with useful information in a nice little folded-up package.
Due to the marketing punch they pack, brochures are hugely in demand at businesses like hotels, cafes, theaters, theme-parks, and car dealerships. The very purpose of a brochure is to be picked up and read by a customer and ultimately convincing them to take action. A well designed brochure simply must contain the following:
1. Attention grabbing title
Because brochures are meant to be quick and to the point, your title should be compelling enough to stand out and attract attention, while being as short as possible.
While catchy titles work the best, do not think too hard or try to come up with something too complex – keeping it simple is the key. Titles like “The best burgers in town!”, “Cheapest Car Rentals”, and “12 Deals You Cannot Afford To Miss” are great examples. You can pack a lot more punch to your title by making it stand out visually – bold fonts and vivid colors are the key.
2. Compelling visuals
Nothing works better at grabbing attention than a beautiful image. Needless to say, visuals should be carefully chosen to align perfectly with the purpose of your brochure.
For example, if you’re promoting a product, like food or cars, then let the product speak for itself. Use a stunning and captivating image of a juicy burger or a sleek roadster on the front page and keep the text to a minimum.
3. Concise contents
Now that you’ve made someone pick up and open your brochure, you have to keep them interested. They should immediately be presented with what they need – information.
Make sure your copy includes nice, bold headers and descriptions that are as brief as possible. You want your readers to learn what you’re offering with just a quick glance. Focus only on what’s important for the reader, and skip the rest.
If you’re offering a promotion or a deal, make it big and bold. Placement is as important as the design, so make sure your offer captures all the attention it can.
4. Call to action
Now that you’ve given your reader all the information they need, it’s time to tell them what to do. Your call to action should be carefully worded so that your readers feel compelled to do something.
Great examples include “Call today for a 5% discount!” and “Use the coupon to avail a free session!”. As with all your content, make sure your CTA is nice and visible.
5. Contact information
This may seem obvious, but most people will immediately look for your contact information after your call to action. Make sure it’s readily available and in a nice, bold, legible font. Include all your contact details including phone number, address, operating hours, social media and website.
At the end of the day…
Make sure your brochure is compelling enough and contains all the relevant information needed for a customer to take action.
If you found the information in this article helpful, do let us know! Still need help in designing a stunning brochure? Don’t worry! Reach out to us today- at Sunan Designs our expert designers are always ready to help!