Short-form content has truly taken the world by storm. Thanks to the popularity of social media platforms like YouTube, TikTok, and Instagram, we’re seeing an explosion in the popularity of short-form videos. The phenomenon that initially started with TikTok has become the most popular content format today.
This popularity has led to a major shift in algorithms used by most social media websites. If you want to bring more attention to your non-profit, you need to understand how to capitalize on short-form content properly.
So, in today’s post, we’ll take a deep dive into how you can create impactful short-form content and explore some examples.
Importance of Short-Form Content
In today’s social media landscape, attention spans are rapidly decreasing. Recent research suggests that the average human attention span has decreased from 12 seconds to 8.25 seconds in the last two decades. In this landscape, nonprofits need to create short-form content that conveys their messages in a shorter time.
Short-form content is the ideal medium to shorten your message and attract the attention of millions of new users. The format also makes it ideal for you to cut out non-essential details and focus on the most impactful elements of your marketing.
Factors to Create Impactful Short form Content for Your Non-Profit
The social media landscape is more competitive than ever before. Thousands of non-profits are often competing for the attention of the same target audience. In this landscape, you need to develop a competitive edge.
Here are some factors that can help you stand out.
Instead of pandering to the same marketing techniques as everyone else, you need to create a unique identity through your short-form content. Try highlighting personal details and development from your non-profit to give users a first-hand insight into how things work.
Educate Your Viewers
While short-form content generally has a reputation for being primarily focused on entertainment, you can also use the medium to educate your viewers about your cause.
For example, The Sacramento Museum TikTok account talks about historical moments and uses trending sounds to bring viewers into the museum. Similarly, you can cite historical stats and other educational content to educate your viewers.
Create Trending Content
The best way to create short-form content is to pander to the trends being favored by the algorithm. For example, you can explore popular hashtags and sounds to use in your videos. This will increase the odds of your video going viral. You can also give reactions to already trending videos as a way to divert traffic to your cause.
The short-form medium is the perfect platform to showcase authentic content about your non-profit. Don’t shy away from sharing in-depth details and personalized moments. This will create an emotional connection with your audience and help you get great results.
If you want to create an impact on social media for your non-profit, short-form content is the perfect tool. You need to start working on different types of videos to ensure that your message reaches the maximum number of people.
That is where Sunan comes in!
Our experienced video editors and marketing experts work with you to create engaging content with the best optimization for impact and virality.
Have you tried coming up with short-form content for your non-profit?
Let us know in the comments below!