In the world of digital marketing, content is king. It is the number one resource you need to rank higher on search engines, and SEO is as much of an art as a science. You need not worry, though, because we’re here to help!
Unlike the common perception a lot of marketers have, you do not need to put out large volumes of content stuffed full of keywords. You need to publish high quality content that delivers value and engages customers.
Here are 4 tips you need to start writing amazing SEO friendly content to improve your rankings!
1. Use headings and subheadings
While it may seem obvious, the amount of badly written content out there without any headings or subheadings may surprise you. So why are they so important?
Well, there are several reasons and each of them works wonders for your content.
For starters, headings make your content easier to read, skim, and digest. These days people on the internet do not have the time to read through line after line.
Another advantage of making your content easier to read is that people are more likely to share it with their friends and contacts.
The same also works for search engine crawlers. They’re trained to recognize headers and use them to understand what your content is about, including which parts are the most important.
2. Link previous content
Great content tends to contain a lot of backlinks, and search engines use this to rank sites.
Both internal and external backlinking is important, and this is a great opportunity to rank your previous content higher.
This will help both bots and people get to your best articles.
Also, if you add links to highly reputed websites, this will increase the validity and authority of your own content. Remember, the better your links, the more trust you will earn and the higher you will rank!
3. Word length matters
Not too long ago, it didn’t matter how many words you published in a blog as long as you kept publishing a ton of posts.
It used to be a numbers game – the more pieces of content on a site, the higher it would rank.
Not so much today. In the past few years, Google has shifted it’s priority towards longer, higher-quality content that delivers more value.
This means that the posts that contain the best written answers to users’ questions get ranked the highest, and these often include posts that are quite thorough in their content.
4. Use keywords wisely
Most writers just get down to writing and leave SEO optimization for some later time. This doesn’t really work.
To write content that will get you ranked as high as possible, you need to work smart. Start by writing down all the keywords you want to incorporate.
How do you get those? It’s quite simple.
Start by identifying keywords that are relevant to your topic. These can come off the top of your head, or dedicated keyword planning tools, like the Google Keyword Planner.
And that’s it! Start writing and remember to use these as naturally as possible in the headings, meta descriptions and main content body.
That’s all you need to start writing great content for your site! If you still need help, don’t worry at all. As your top marketing and design firm, Sunan Designs has your back!
Reach out today and let our team of experts write the most amazing SEO-friendly content your site has ever seen!