Learnings from Top Mental Health Campaigns

In the past few years, mental health campaigns have gained significant traction, and it is not hard to see why. In the past few years, the world has dealt with a global pandemic and now a significant cost-of-living crisis that added significant stress for millions of people worldwide. 

In these challenging times, social media is proving to be an effective tool to raise awareness for mental health. Leading brands have turned to mental health campaigns to help users and raise their voices. 

But before that, let’s understand why raising awareness about mental health is important. 

Importance of Raising Awareness About Mental Health 

With worsening global mental health conditions, the importance of raising awareness about mental health is higher than ever before. 

Here are a few reasons why it is important to raise awareness about mental health:

  • Reducing the Stigma – There are a number of stereotypes and biases associated with mental health issues. This makes it difficult for victims to speak out. Mental health campaigns open up the conversation and reduce the fear of judgment by raising awareness. 
  • Promoting Prompt Intervention – Mental health awareness campaigns allow suffering individuals to recognize their symptoms and move to early intervention. This prevents their symptoms from getting worse. 
  • Suicide Prevention – Awareness campaigns identify individuals who are at risk of suicidal behavior and connect them with much-needed resources to predict worst-case outcomes. 

Top 3 Mental Health Marketing Campaigns

While there have been thousands of mental health campaigns by brands, the following were the most impactful.

Suicide Prevention Through Music 

While complex ideas have always been a fundamental element of music, American musician Logic used his song to raise awareness for suicide. Titled 1-800-273-8255, the song is a reference to the American Suicide Prevention Lifeline. The song’s release led to a 7% increase in hotline prevention calls, resulting in a significant decrease in suicides across the country. 

Get Talking Campaign – ITV Britain 

This campaign was launched to tackle the increasing rates of anxiety and depression in children across Britain. The mental wellness campaign encouraged families to come together and bond over the shared history. 

The key aspect of the campaign was that it featured popular celebrities Ant and Dec from Britain’s Got Talent. Their household popularity made the campaign a success, with widespread positive reception from the public. 

#LightenTheLoad by JanSport 

This campaign was launched by JanSport on Twitter and focused on highlighting the importance of the strength that comes from sharing. The backpack manufacturer encouraged people to share their experiences of mental health challenges and the result was a series of content that normalized conversations around mental health. 


Mental health campaigns are gaining traction as a great way to shed light on the importance of mental health. Leading companies are using their brands to improve mental health and drive action. World Mental Health Day is an excellent reminder of the importance of this issue, and non-profits need to make it a key component of their social media calendar. 

The key to a successful mental health campaign is to highlight the core issue in a way that resonates with your target audience. While every successful campaign executes differently, the underlying commonality is a strong emotional message. 

If you’re thinking about crafting the right approach for your non-profit, Sunan is here to help. 

We’ve worked with over 100 leading non-profits and helped them execute successful marketing campaigns. Our creative works with you to find the right approach for you and helps you execute it to perfection. 

Have any questions or want to share your thoughts?

Let us know in the comments below. 

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