The holiday season is a time of joy and giving. While we all come together with our families to enjoy and celebrate the holiday spirit, the spirit of caring for others is also an important part of this season.
According to a recent study, over 25 percent of all online donations are made in the month of December. This represents the importance of the holiday season for non-profits. If you’re looking to raise funds for your cause, you need to focus on getting your message across to your target audience.
That is why we’ve broken down the most important tips you need to keep in mind while planning your marketing for the holiday season.
Plan Your Email Marketing Campaign in Advance
Email marketing is an essential part of any fundraising strategy. If you want to make your efforts successful, you need to get ahead of the curve and start planning now.
Here are a few things you need to keep in mind:
- Email Dates – You need to time your emails around the major holidays like Thanksgiving and Christmas.
- Unique Design – You need to work on designing unique email templates to encourage viewers to take action.
- Warm Your Leads – No one likes a message from someone only when they need something. Make sure you stay connected with your leads with periodical emails to warm them up before you ask for donations and support.
Create Effective Social Media Content
Social media is the most important thing for any non-profit today. You need to effectively use your social media to attract attention and connect with new audiences during the holiday season. Start by thinking about the different content formats you’re going to use to reach out to the largest number of people.
Make sure you actively engage with your followers and respond to their questions. Update your Facebook, Instagram, LinkedIn, and Twitter with new holiday content and stay connected with your community.
If you’re considering marketing on TikTok, Check Out 5 Holiday TikTok Trends You Don’t Want to Miss.
Created a Custom Holiday Donation Page
Instead of relying on your general website, it can be a great idea to consider designing a special donation page for your holiday campaign. The tailored landing page will highlight the holiday spirit and increase the odds of your audience taking action.
Pay careful attention to ensure that your call-to-action is visible and functions properly. Check and recheck for bugs and other functionality to make sure that your landing page works properly when someone hits the donation button.
The holiday season is a time for love, celebration, and giving. Make sure your non-profit si able to reflect these values through your social media and marketing content. The key to any effective holiday campaign is to prepare upfront and work on polishing up your content. This will help you get great results once we’re in the holiday season.
The most important factor in a successful holiday campaign is proper planning and execution. You need to start working on your marketing content weeks in advance to ensure that once the season is in full swing, you’re ready to go.
That is where Sunan comes in to help!
Our experienced team has decades of collective experience, and we work on every part of your marketing strategy to ensure that you get the best results this holiday season.
How are you preparing for this holiday season? Let us know in the comments below!