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The Perfect Sales Letter

  • Dec 18, 2019

Hey! 
Hope everyone is doing well. Welcome to the next round of the Sunan Weekly Roundup!

What are we working on

This week, we dropped another amazing blog post titled, “Why content creation is important for your business.” As I mentioned in my first sunan weekly roundup email, is crucial for us as entrepreneurs and business leaders to be conscious of how much value we are putting out for our community to benefit from. Imagine if we shifted our perspective and gave our monthly value output the same amount of focus as we give our monthly sales.

My biggest takeaway this week– The Perfect Sales Letter.

Many of us, including myself have approached ‘sales’ the wrong way and with extreme hesitation. Rather, if we follow a formula, we can follow a proven method that pulls the emotional and psychological strings when making a sale. So here is a 10 step steps to take into account.

1. Possibility:

  1. Here, you want to paint a picture of what the world will be like if your customer bought and benefited from your product. What they would never have to worry about again.

2. The Problem:

  1. Focus on the problem your customer is currently facing. What problem are they facing that you will help resolve?

3. Expert Story Positioning:

  1. Here you want to position yourself as the expert. How did you resolve this very problem that you are trying to fix for your customers?

4. Benefit:

  1. Talk about the benefit that your service / product will provide.

5. Features:

  1. Here highlight the features of your product / service.

6. Price Juxtaposition:

  1. Here you want to set a reference point and an anchor before mentioning your price. For example, if the product you are selling cost $500, you don’t want to lead with that number. Rather, mention a comparable product in the industry is going for.

7. Bonuses:

  1. Throw in a bonus to make the price even more worthwhile for the customer. Increase the value of the offer without increasing the price.

8. Call to action:

  1. After mentioning the bonus, lead into a call to action and tie it with a scarcity element. For example, we only have 10 spots available.

9. Surprise:

  1. Throw in a surprise that increases the value of your offer even more.

10. Guarantee:

  1. Add a guarantee to your offer to reduce any hesitation from your customers.

Thats it! Following a structure like this in your sales letter/video can help pull the emotional strings and structure your content. Now to give you an example, I created one for Sunan Designs. Here it goes:

1. Possibility:

  1. Imagine never having to worry about your design needs again! Imagine being able to just come up with the idea and knowing your design and marketing are just going to work!

2. The Problem:

  1. Have you ever felt like your designs just didn’t resonate with your target audience? You spent so much time, energy, and resources in creating the designs, but they are just are not getting the results you want.

3. Expert Story Positioning:

  1. I know exactly how you feel. I worked very closely with an non-profit  firm and these are the exact challenges we use to run into. But after so many iterations and failures to connect, we were able to come up with a mindset and idea that just always started to work. We were able to create designs that started to resonate. Designs that started to deliver! Designs that started to engage with the target audience and STARTED TO CONVERT!

4. Benefit:

  1. Once you shift your approach to our methodology and framework, you will no longer have to worry about designs ever again! Your designs will just deliver and resonate with your audience.
  2. Benefit Extension: Since now you know you no longer have to worry about design and marketing, you can spend your valuable time doing what you do best and growing your business and impacting the lives of your customers. You can now reclaim your time and spend it where its needed most.

5. Features:

  • Dedicated Adobe Award winning designer
  • Unlimited Designs
  • Unlimited Revisions
  • Real-time collaboration with your dedicated account manager
  • Access to source files
  • Quick turnaround time

6. Price Juxtaposition:

  1. Now typically, having access to all these amazing services and an adobe award winning designer can easily cost you over $100,000 a year. That’s $1 Million dollars spent in just 10 years!!
  2. But guess what, im here to tell you that you can have this incredible offer for only $999/month.
  3. A FRACTION OF WHAT YOU WOULD HAVE TO PAY OUTSIDE OF SUNAN.

7. Bonuses:

  1. But guess what, we are not going to stop here.
  2. If you buy in the next 3 days, we will give you access to (3) amazing guides we have produced that will directly impact your bottom line. (one) How you can use Linkedin to triple your optin rate (two) The Power of Facebook Pixel (three) A Step by step guide to decoding your competitor’s social media strategy.

8. Call to Action:

  1. Click here sign up today.
  2. We are only accepting 20 applications at this time.
  3. We want to work very closely with you and ensure your business is getting the value that it needs to take its marketing game to the next level.
  4. This offer will expire this Friday.

9. Surprise:

  1. Oh, one thing I forgot to mention. If you signup today, we will throw in 2 one-on-one private sessions where we walk you through our propriety marketing building block approach which can help take your marketing game to an even higher level. (value $4,999)

10. Guarantee:

  1. This amazing offer comes with a 30 day money back guarantee.
  2. If for whatever reason you are not happy, no worries, 30-day money back guarantee.

Now its your turn! Follow the 10 step approach and structure your sales pitch accordingly. Feel free to email me and I would love to take a look at it!

– Sajjad Husain, Founder & CEO

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