The world of graphic design is continuously evolving.
Due to the fast pace of modern society, audience preferences continue to change. Keeping up with these changes is essential if you want to make a strong impact with your designs. To stay ahead of the curve, it can be a great idea to learn about potential trends that might emerge later on in the year.
This article will cover five key trends that will define graphic design this year.
1. Lensation / AI-Powered Illustrative Design
At the beginning of 2022, the general public was largely unaware of text-to-image generators. Fast forward a few months and the landscape is completely different.
The launch of platforms like Stable Diffusion and Dall-E-2 has mesmerized audiences with hypercreative art renditions. Applications like Lensa have managed to grow like wildfire with millions of people trying out AI renditions of their images.
These illustrative design techniques are expected to continue their growth in 2023. AI-powered combinations will remain a potent force in design as the technology is expected to improve significantly in the coming few months.
2. Psychedelic Shapes and Fonts
Psychedelic shapes and fonts will make a comeback in 2023 as audiences continue to interact with friendly and lighthearted vibes in design. The intersection of the modern-retro style will pique curiosity and add more personality to the design. Due to the playful nature of these fonts, you can expect to see psychedelics become a popular design choice.
3. Abstract Gradients
Color transitions have been a great way to add flair to standard designs. These abstract gradients have continued to connect with audiences and somehow still manage to blow us away. 2023 will be no exception. Gradients will be paired with abstract shapes and blurs to create unique visual impressions this year. Gradients often feature color blends with versatile shades that offer a diversity of creative options.
4. 70’s Typography
The 70s design trends have stayed iconic for a reason. This typography has stayed in the limelight due to its application in a variety of mixed media. If you’re thinking about creating a design rendition that features bright and clashing colors, 70s typography is the ideal choice. The balloon-like letter forms and serif fonts create a visual flair that is bound to grab attention.
5. Dark Mode Typography
Dark mode has gained significant traction in the past few months. This typography is easy on the eyes and offers an elegant visual outlook. Dark typography reflects sophistication and elegance. The primary challenge with dark themes is to manage the absence of light and create effective contrasts in the broader design. As dark modes become an essential feature in modern design, using memorable typography is important for a strong visual presence.
Use these trends to resonate with audiences and make an impact with your designs!
Regardless of your design approach, understanding audience preferences can help you make the best impact.
What are your favorite design trends?
Feel free to share your thoughts.