Almost 7/10 brands fail at this!

Did you know that almost 7 of 10 brands fail to connect with their target audience?

Most brands actually struggle with this because they have not articulated the personality and character of their brand

Here are 3 simple steps to help you start the journey of building a brand a voice:

#1 – Identify the personality you want to inculcate into your brand. Is it fun, energetic, rugged, or rebellious?

#2 – Create a brand voice chart. Define your brand’s attributes and the dos and don’t associated with each attribute.

#3 – Be nimble -Be nimble with your approach and dont fail to evolve while keeping the essence of your brand intact.

Once you can build a personality around your brand, you will have greater success connecting with your target audience.

Time to level up!

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