How To Get People To Stop Scrolling Past Your Content On Social
Like many non-profits, you probably have had a tiny percentage of users who are engaging with your content.
After all, nearly 5 billion posts are uploaded daily to Facebook, and it’s easy to get lost in the noise!
The key ingredient is to identify the personas in your community that you want to serve.
For example, new faith member Fatima persona may be interested in creatives and postings that educate her on the foundations of faith. Sports fan Kareem persona may be interested in learning about how important sports and healthy living is to our faith.
Once you make this small yet powerful shift, your community will finally start engaging with your content.
Time to level up!