It’s almost 2020 and you’ve been hearing things like “Content is King”, your content strategy is the most important thing you need to work out”, and so on. All this talk about content probably has you wondering if it is really that important? Can content creation really add value, maybe even more value than plain old marketing and ads? The answer is, yes!
The market is changing in a way it never has before. The average consumer today is more informed, more socially aware than ever. In this day and age, customers tend to know their worth. They know how valuable their time is and they want it to be worth it. How can content help? You might ask.
Well, you’re in luck because here are 5 reasons why content creation is important for your business!
1. Builds trust
It’s almost 2020. People do not want to make purchases just for the sake of it anymore. They want more information. They want to listen to your story, before they can trust you. And good content helps you with exactly that – telling your story right.
Did you know 78% of customers prefer getting to know a company through articles rather than ads? This is because when you put out valuable content that is well-researched, engaging, and helpful for customers, it builds brand credibility. Next time they want something in your line of business, yours will be the first name on their mind.
2. Starts conversation
In today’s market, the best brands are those that have a conversation with their customers. 78% of customers perceive a relationship between themselves and a company! In the digital age, brands simply cannot afford not to communicate. Otherwise they might lose their audience and customers eventually to a business that’s more willing to have a conversation.
Quality content goes a long way in establishing a dialogue with your customers. After all, what you’re saying needs to inspire, educate, or entertain most of your customer base. You simply can’t expect people to spend hours on your site without giving them something in return. So, go ahead! Write a piece about an incident at the office, or introduce them to your company pet!
3. Boosts conversions
It’s true. Good content can not only build trust for your brand online, it can cause audiences to shift over to your brand. Since you’re the one producing high quality content online, people are more likely to see you as a market leader. This puts you in a powerful position where you now have the ability to drive sales towards yourself.
A great way to do this is to have a strong Call-to-Action (CTA) with each piece of content you put out. After all, you have just left a potential customer impressed with your expert knowledge, and engaging content. All you need to do is nudge them in the right direction!
4. It’s cost effective
Content creation is probably the most cost effective method for generating leads to date. Lead generation is important because as a small business or brand, you need a constant influx of new clients.
According to DemandMetric, content creation can generate up to three times as many leads as traditional marketing, while costing 62% less!
5. Great for your SEO
While this may seem cliched, good quality content does indeed go a long way for your SEO strategy. In order to get the high rankings you need on search engines, creating exceptional content is a must.
Did you know Google will actually punish your website if your content is not good enough? On the other hand, if the content you’ve published drives value and is useful for your customers, your site can get rewarded based on the amount of time users spend consuming your content. All this boosts your rankings which, needless to say, boost your sales!
Now that you know why quality content is important, the next question you need to ask is what is good quality content? That’s where we have your back. At Sunan Designs, we have an expert team of content designers and creators who have been doing what they love for years! As a market leader in digital design and marketing, we can help you with all your content, strategy, and design needs. All you need to do is reach out to us – and leave the rest to the experts!