Why is Branding Important?

  • Jun 6, 2019

You know what a brand is, even if you’ve never done branding. Anything that is used to identify a company is part of its branding. But brands are more than a colorful form of ID. Done well, a good brand brings up feelings inside of us that urge us to engage with a company to do business.

Over time, your logo, your colors, your design choices, all of the things that fall under branding become linked to a storehouse of experiences and feelings your customers have for your company. If their experiences are positive, the next time they see your branding they’ll be reminded of that experience. It creates a feedback loop of good feelings about your company that drives more business.

But branding can do more than just act as a reminder for past experiences. It can also push new customers to take a certain view of your company before they buy. The design of your branding has a subtle effect on our psychology.

To see this in action, take a look at our portfolio of work. Ignore what the words on the page say and look at the colors, font choices, and layout of the pages. That combination brings a certain tone to a page before you read the words.

If your branding design is bad, you’ll drive away customers just as much as if your underlying product or service is bad. Your branding is the first and continuing impression people get of your company. A brand that communicates the wrong message, looks sloppy, or that isn’t unified across your business will confuse and turn away customers.

On the internet, then unification of your brand across channels is crucial. Whether your customers visit your website, your social media pages, your videos, or even your traditional marketing channels, they need to feel like they’re visiting the same company. All too often, companies forget to do this, or do it wrong, and confuse their audience.

This is why many companies turn to brand consultants like Sunan Designs to create branding that clearly identifies your business while also leveraging design principles that draw people toward a certain idea of what to expect from you. Whether you’re a new startup that wants to get it right the first time or an older business who wants a fresh look, we can make it happen.

Good branding influences your customers before and after they do business with you. That’s why it’s so important to get it right. Our policy is to continue working with our clients until they are satisfied. No limited revisions, no leaving you hanging in the middle of a project. All for one flat monthly fee.

If you believe that your branding is the cause for your business troubles then we’re ready to give your business a fresh face. If you like what you see in our portfolio, give us a call for a consultation. We’ll talk to you about your business and come up with something you and your customers will love.

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