Growing 10x is Easier Than 2x

Hey there! I hope everyone is doing well. Welcome to the next round of the Sunan Weekly Roundup!

What Are We Working On?

This week, we’re excited to announce the launch of our new podcast, The Impact Lab! 

This podcast is where Muslim changemakers come together to discuss big ideas, experiences, and lessons learned in their journeys. Whether it’s about leading nonprofits, scaling Muslim brands, or making an impact through marketing or influence, we’re bringing the conversations that matter to the forefront.

Our goal? To create a space where innovation meets purpose, helping the community learn from those who’ve been there, done that. Our first episode with Dr. Tori is live! 

My Biggest Takeaway: Growing 10x is Easier Than 2x

Most people assume that growing 2x is the logical path forward. You just double your efforts, right? Wrong. 10x growth is actually easier—if you shift your mindset.

Here’s why:

📌 A $5,000 client vs. a $60,000 client

• $5K clients are often first-timers, spending their own money. Every dollar matters, so they overanalyze, hesitate, and micromanage every detail—because for them, this isn’t just a budget, it’s savings.
• $60K clients? They’re CMOs, directors, or decision-makers allocating company budgets. They aren’t emotionally attached to the money—it’s just a number on a spreadsheet. They care about results, not nitpicking the process.

📌 Easier to Close, Easier to Upsell

• Higher-ticket clients already understand value. They don’t need convincing on every step. They just want a solution, and they’re ready to pay for expertise.
• Upselling is effortless. If you solve a big problem, adding more value isn’t a debate—it’s a natural next step.

📌 10x Requires a New Approach, Not Just Effort

• 2x growth requires doubling your workload.
• 10x growth requires a shift in how you position yourself.

Instead of competing in a crowded low-ticket space, focus on specialization and authority, the high-value clients will come.

Time to Level Up!
– Sajjad Husain, Founder & CEO