Sometimes the Opposite of a Good Idea, is a Good Idea!

Hey there!

I hope everyone is doing well. Welcome to the next round of the Sunan Weekly Roundup! 

What We Are Working On

We’ve accelerated our postings, and this week we’ve published 4 more insightful articles. My personal favorite is 5 Digital Marketing Mistakes to Avoid at All Costs!. We highlighted 5 digital marketing mistakes that can hurt your marketing goals: one of which is not really understanding your brand. If you don’t know what makes your brand special and what it stands for, your marketing can end up confusing or inconsistent. It breaks down why it’s important to get to know your brand inside and out, and how doing so can help you create a clear, effective marketing strategy that connects with your audience – which brings us to my latest takeaway. 

My Biggest takeaway: Sometimes the Opposite of a good idea, is a good idea

Sometimes, the opposite of a good idea is, in fact, a good idea! Consider the notion of embracing counterintuitive strategies—what initially seems unconventional or risky can often lead to unexpected success. By challenging established norms and thinking outside the box, we open ourselves up to innovative solutions and unique perspectives. This approach not only fosters creativity but also encourages us to step out of our comfort zones and explore new possibilities.

Take, for example, the case study of KFC. In 2017, KFC UK faced a logistical crisis when they switched their delivery contract to a new provider, resulting in a shortage of chicken across numerous outlets. While this could have been a disastrous PR nightmare, KFC took an unconventional approach to the situation. Instead of sticking to the typical corporate response of formal apologies, they opted for a bold and humorous apology campaign. They ran full-page ads with an empty KFC bucket and the re-arranged letters “FCK” on it, acknowledging the mistake in a lighthearted manner. This unexpected and daring move resonated with the public, garnering widespread praise and turning a potential brand disaster into a testament to KFC’s ability to handle crises with wit and transparency.

By embracing a counterintuitive strategy, KFC transformed a challenging situation into an opportunity to strengthen their brand identity and connect with their audience in an authentic and memorable way. 

It’s time we apply this takeaway in our lives, and in our work. 

It’s time we understand taking risks might be scary, but the outcome won’t necessarily be. 

It’s time we embrace counterintuitive strategies in marketing. 

Time to Level up!
–Sajjad Husain, Founder & CEO