When Dhul Hijjah rolls around, we all know it’s game time for Muslim nonprofits and impact-driven brands. These 10 blessed days are some of the most spiritually powerful moments of the year – but they’re also a golden opportunity to engage, inspire, and retain Muslim donors long after the season ends.
But here’s the thing: if you’re only marketing during Dhul Hijjah, you’re leaving a LOT on the table.
In this blog, we’re breaking down the full donor journey from pre-campaign warming all the way to post-Eid retention – using a modern, automated, and authentically Muslim approach. Think: email flows, WhatsApp blasts, landing pages, storytelling, and smart segmentation. Let’s get into it.
Step 1: Pre-Dhul Hijjah Warm-Up (Think Like a Marathon Coach)
The most successful Dhul Hijjah campaigns? They start before the moon is even sighted.
Why? Muslim donors don’t want to feel bombarded when the sacred days begin. They want to feel aligned. Spiritually primed. Already on a journey.
So your job? Be their marathon coach. Start warming up your audience 2-3 weeks before Dhul Hijjah with:
Email Nurture Sequences
- Subject Line: “Are You Ready for the 10 Best Days of the Year?”
- Content: Educate about the virtues of Dhul Hijjah, share reflections on Hajj, sacrifice, and Sadaqah.
- CTA: Invite them to opt into a Dhul Hijjah impact series (builds segmentation for high-intent givers).
Social Media Priming
- Run a “Countdown to Dhul Hijjah” series with daily hadith or ayah.
- Use Instagram Stories to poll followers: “What’s your Dhul Hijjah goal? Giving? Fasting?”
- Create hype with reels: behind-the-scenes prep for your Qurbani projects.
WhatsApp Community Build-Up
- Start a broadcast list or community group.
- Begin light reminders: “Dhul Hijjah is coming! Let’s make it our best yet.”
- Use emojis and voice notes. Keep it casual, human, warm.
Keyword tip: Use phrases like “Dhul Hijjah campaign,” “Muslim donor journey,” and “spiritual fundraising” naturally throughout. Google loves context.
Step 2: Activating Donors During the 10 Days (Ride the Spiritual Momentum)
Okay, the moon is sighted. You’ve got your email list segmented. Your social media’s warmed up. Time to activate.
Here’s where most campaigns go all-in on donation appeals. But to really maximize impact, we need to ride the emotional and spiritual momentum of each day. That means:
Daily Themes + Storytelling
- Day 1: “Start strong: Give with the intention of sacrifice.”
- Day 8 (Yawm al-Tarwiyah): Focus on preparation and reflection.
- Day 9 (Arafah): GO BIG. Fast. Dua. Push your largest fundraising ask here.
- Day 10 (Eid al-Adha): Celebrate with your donors. Gratitude emails. Joyful social content.
Smart Automation
- Schedule 10 pre-written emails for each day, highlighting:
- Stories from the field (Qurbani, orphans, wells, food packages)
- Exact impact of a donation ($80 = 1 goat for a family in Somalia)
- Urgency-based CTAs (“3 goats left to fulfill our Nigeria quota today!”)
WhatsApp + SMS
- WhatsApp voice notes from your founder or imam = gold.
- SMS reminders: “Don’t miss Day 9 – the most powerful day of the year.”
- Keep them short, heartfelt, and always link to a mobile-optimized giving page.
Social Proof
- Share real-time updates: “Alhamdulillah! We’ve served 500 families in Yemen so far.”
- User-generated content: Encourage donors to share their giving stories.
- Feature donor shoutouts (first name only) in Stories: “Sarah just gave 2 Qurbanis!”
Pro tip: Use UTM links to track where donations are coming from – this helps for post-campaign analysis.
Step 3: Post-Eid Retention (Where the REAL Growth Happens)
The Eid vibes are still fresh. Everyone’s feeling good. Perfect time to say JazakAllah Khayr… and build a long-term relationship.
Here’s how:
Thank You Emails That Actually Feel Personal
- Skip the generic template. Say:
- “You helped feed 2,345 families this Eid. Here’s what that looked like.”
- Include short video clips from the field.
- Add a note from a staff member: “Your donation made our job easier. Thank you.”
Feedback & Loyalty Loop
- Run a 2-question survey: “What did you love about our Dhul Hijjah campaign? What could we do better?”
- Invite them to a Zoom celebration call or IG Live thank-you session.
Recurring Giving Nudge
- Frame it as legacy:
- “You gave once. What if your Sadaqah became monthly impact?”
- Offer incentives: exclusive donor updates, quarterly behind-the-scenes videos.
- Make the signup seamless. Use 1-click donation links.
Post-Campaign Content Series
- Week 1 after Eid: “Our Dhul Hijjah Journey – Full Recap”
- Week 2: “The Family Who Received Your Qurbani”
- Week 3: “What’s Next? Be Part of Our Muharram Projects (even if you’re not running a major campaign)”
Keyword ideas: “donor retention after Eid,” “Dhul Hijjah follow-up strategy,” “how to keep Muslim donors engaged.”
Real Example:
Let’s say you’re a small UK-based charity running a Qurbani campaign.
- 2 weeks before Dhul Hijjah, you start a “10 Days of Impact” email series, with day-by-day reflections and a soft opt-in to your WhatsApp.
- Day 1-9, you share photos, field updates, donation milestones, and spiritual boosts across email, WhatsApp, and Instagram.
- Eid Day, you send a celebratory voice note and short donor appreciation reel.
- One week later, you launch a “Be a Monthly Hero” campaign to convert one-time givers into sustainers.
Even a small team can execute this with free tools like Mailchimp, Canva, Google Forms, and WhatsApp Broadcast Lists.
Final Thoughts
Dhul Hijjah isn’t just a spiritual peak. It’s a fundraising and brand-building peak if you use the full funnel.
Pre-campaign nurturing. Spiritually-aligned activation. Heartfelt post-Eid retention.
Don’t just chase donations. Build trust. Tell stories. Deliver joy. And always bring it back to why your work exists: to serve Allah, and to serve His creation.
Now go build that funnel. The Ummah is ready.
Need help crafting your Dhul Hijjah email flows or donor journey strategy? Sunan Designs or any Muslim marketing specialist can help make your campaign shine – but with this guide, you’re already ahead of the game.
Ready to elevate your impact? Bismillah!
