He who chases two rabbits catches none.

Hey there! I hope everyone is doing well. Welcome to the next round of the Sunan Weekly Roundup!

What Are We Working On

This week, our focus has been clarity.

At Sunan, we’ve been intentional about refining client priorities and narrowing our energy to fewer, high-impact projects. From Dhul Hijjah campaigns to new brand identities for purpose-driven organizations, we’ve found ourselves going back to the same question: What truly matters right now?

Because here’s the truth: chasing every opportunity means committing to none. And that’s a sure path to burnout and blurred results.

So instead of juggling 10 half-done things, we’ve been working on fully finishing the one thing that matters most. That means giving our full attention to strategy decks, turning feedback loops into creative breakthroughs, and closing projects with barakah—not just speed.

My Biggest Takeaway: He who chases two rabbits catches none.

This old proverb is brutally honest. When you split your attention, you lose momentum. You slow down. And most importantly—you forget why you started.

Whether you’re a marketer, founder, or nonprofit leader, here’s your reminder:
Pick your one rabbit.
Give it your best shot.
Let the rest wait their turn.

At Sunan, we’re not trying to do everything. We’re just trying to do the right thing—with excellence, with intention, and with ihsan.

Time to Level Up!
– Sajjad Husain, Founder & CEO