As a small business owner who is new to digital marketing and promoting business on social media, it’s likely that Facebook ads seem strange, unfamiliar and scary.
If yes, don’t worry!
You’re not the only one out there and we are here to help. Facebook Ads are one of the most powerful ways to ensure that your content reaches and impacts the most number of people.
We know what you’re going to say next:
“But aren’t Facebook ads like, super expensive?” or “Don’t I need to spend a ton of money to get a decent amount of engagement?”
The answer is: not at all!
In fact, anyone can launch a super successful Facebook ads campaign for as little as $5 day!
You see, the misconception that Facebook ads are expensive is just that – a misconception. But because it’s so common, most business owners never once use the platform and miss out big.
So how do you go about setting up a $5 per day Facebook ad campaign?
Let’s take a look!
1. Familiarise yourself with Ads Manager
Before you do anything else, you need to get yourself comfortable with using Facebook ads manager. There is literally so much you can play around with here – the possibilities are endless.
The platform is updated quite frequently. To maximize what you get out of your $5 a day promotions, you should be familiar with all of the features and options you have available for your campaigns.
2. Define your audience
The first thing you need to do as you launch a new campaign is to determine who your audience is.
As you will see, the Facebook ads audience tool not only lets you select a geographical radius in which to display the ad, but also highly detailed demographics so that you can narrow down to your target audience.
If you don’t know who your target audience is, an easy way can be to think about your existing customers and the similarities between them such as their age group, habits, employment status, lifestyle etc.
Once you have all of these down, you now know what your target audience looks like!
3. Use Facebook Pixel to retarget existing customers
If you have an online store, you probably have a list of existing customers.
By using the Facebook Pixel tool, you can put your campaign money to good use by retargeting and selling to people who already know, trust, and like your brand!
In fact, this isn’t even the most amazing part.
By retargeting people who have already visited your website, you can also engage those who reached the checkout page but stopped before buying anything.
This shows that they were already interested in what you’re selling, and if you make it a little bit more worth it, they’ll press that ‘Buy Now’ button!
4. Let the experts handle it
Managing Facebook ads is not easy, and as a business owner, let’s face it – you have other important things to deal with. That’s where we come in.
As your number one digital marketing and design agency, Sunan Designs has your back. Reach out today and let our experts design incredible Facebook ads campaigns for your business!