The questions we ask determine the future we build

Hey there! I hope everyone is doing well. Welcome to the next round of the Sunan Weekly Roundup!

What Are We Working On?

This week at Sunan Designs, we’ve been diving deep into big-picture thinking and challenging the way we approach growth. Inspired by the Coca-Cola story, we’ve been asking ourselves:

• Are we limiting our potential by focusing too much on just one segment of the market?
• How do we scale beyond what we currently see while staying true to our core mission?
• What does it take to become the go-to creative agency, not just for Muslim-led brands, but for the entire digital space?

These questions are powerful, uncomfortable, and necessary. Because real growth doesn’t happen by doing more of the same—it happens when you reframe the problem entirely.

We’re applying this mindset to our strategy for 2024, exploring ways to:

• Expand our service offerings to better serve purpose-driven brands.
• Strengthen our positioning in the creative industry beyond our current niche.
• Identify untapped marketing opportunities for our clients before Ramadan.

Big questions drive big changes, and we’re excited about where this new perspective is leading us.

My Biggest Takeaway: The questions we ask determine the future we build.

Coca-Cola’s CEO didn’t just ask how to grow their soft drink market—he asked how to own a larger share of the global beverage industry. That shift in perspective took them from a $4 billion company to a $150 billion giant.

At Sunan, we’re doing the same. Instead of asking, “How do we serve more clients?” we’re asking:

• “How do we redefine what a purpose-driven marketing agency looks like?”
• “What markets aren’t we serving yet?”
• “What’s the one shift that could 10x our impact?”

These are the questions that force us to level up and think bigger.

Time to Level Up!
– Sajjad Husain, Founder & CEO