To Begin With The End In Mind Is Just Step 1


Hope everyone is doing well. Welcome to the next round of the Sunan Weekly Roundup!

What we are working on:

This week we released another great blog post titled “Top 5 Marketing Trends We Predict For 2021.” In this article, we take a look at the 5 hottest trends in digital marketing that we predict will continue to grow and dominate the digital marketing landscape. Personally, one that I feel will grow exponentially is chatbots.

Chatbots can serve as a great marketing tool that drives awareness and lists growth more than ever before.

For example, imagine you have a recent blog post that provides a ton of value to your audience. Now conventional marketing wisdom would say to create 1 to 2 designs for this blog post and roll it out on social media to drive traffic.

Instead, what if we leverage chatbots on our website and social media to drive awareness and traffic to our recent blog post? What if, in the messaging sequences, we could provide value even before the user actually engages with the article on our site? This will definitely be a game-changer in 2021.

Here’s a crazy stat, According to Business Insider, in just two years from now, it’s estimated that chatbots are going to save businesses up to $11 billion annually!

Time to get automating!

My biggest takeaway this week: To Begin With The End In Mind is Just Step 1

Just like you, there’s so much that I want to accomplish this year. With only 17 days into the new year, everyone’s taking bold actions on their big goals and moving their needle.

Just look at your local gym memberships. Usually this time of the year, gym attendance is through the roof, but come February, gym attendance typically drops by 50%!

That’s crazy!

One of the things that I’m realizing is that including me, we typically approach our grand ambitions without a road map. We have formulated what we want to accomplish, but have not spent a considerable amount of time thinking about how we are going to accomplish it.

Don’t sail the uncharted waters of 2021 without a guide and a tactical plan.

Personally, I have 8 major goals that I want to accomplish in 2021. One of my major goals for 2021 is to 5x the number of people we are serving.

Now, having that end goal in mind is very important, but not enough. Take your major goals and break them down into monthly wins. Take the monthly wins, and break them down into weekly goals. Take the weekly goals and break them down into daily action plans. By consistently moving the needle on a daily basis, even if it’s just a hairline, you will move closer to accomplishing your aspiring goals.

Additionally, here is another great tip I learned from my mentor: Invest in getting a coach who has done what you are trying to do.

Think about it. You could try to learn boxing by reading books, practicing, and watching Muhammad Ali videos on YouTube. But imagine if you had a real coach. Someone who has been boxing for 10+ years and has won many championships. Now that would be a game-changer! You would literally leapfrog your peers and 10x your boxing game in a matter of weeks!

Do not underestimate the power of learning from the greats.

Now in order for Sunan to 5x the number of people we are serving, there are two things that I’m working on. (1) I’m working with a coach who is training me on how to scale and grow Sunan and (2) I plan on having daily wins in place that will help me achieve our goal of serving more people.

None of us want to wake up on December 1st with regrets.

The last thing we want to be saying to ourselves is, “If only I stayed mindful of my goals and ambitions. If only I moved the needle just a tad bit every single day.”

Now, it’s your turn! Focus on your needle movers. Begin each day with mindfulness and intent. Write down the 3 things that are going to move the needles and get working!

Always remember, time is not refundable. Use it with intention and purpose.

Time to level up!

– Sajjad Husain, Founder & CEO

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