facebook

Why is Branding Important?

Author: Taha Malik

You know what a brand is, even if you’ve never done branding. Anything that is used to identify a company is part of its branding. But brands are more than a colorful form of ID. Done well, a good brand brings up feelings inside of us that urge us to engage with a company to do business.

Over time, your logo, your colors, your design choices, all of the things that fall under branding become linked to a storehouse of experiences and feelings your customers have for your company. If their experiences are positive, the next time they see your branding they’ll be reminded of that experience. It creates a feedback loop of good feelings about your company that drives more business.

But branding can do more than just act as a reminder for past experiences. It can also push new customers to take a certain view of your company before they buy. The design of your branding has a subtle effect on our psychology.

To see this in action, take a look at our portfolio of work. Ignore what the words on the page say and look at the colors, font choices, and layout of the pages. That combination brings a certain tone to a page before you read the words.

If your branding design is bad, you’ll drive away customers just as much as if your underlying product or service is bad. Your branding is the first and continuing impression people get of your company. A brand that communicates the wrong message, looks sloppy, or that isn’t unified across your business will confuse and turn away customers.

On the internet, then unification of your brand across channels is crucial. Whether your customers visit your website, your social media pages, your videos, or even your traditional marketing channels, they need to feel like they’re visiting the same company. All too often, companies forget to do this, or do it wrong, and confuse their audience.

This is why many companies turn to brand consultants like Sunan Designs to create branding that clearly identifies your business while also leveraging design principles that draw people toward a certain idea of what to expect from you. Whether you’re a new startup that wants to get it right the first time or an older business who wants a fresh look, we can make it happen.

Good branding influences your customers before and after they do business with you. That’s why it’s so important to get it right. Our policy is to continue working with our clients until they are satisfied. No limited revisions, no leaving you hanging in the middle of a project. All for one flat monthly fee.

If you believe that your branding is the cause for your business troubles then we’re ready to give your business a fresh face. If you like what you see in our portfolio, give us a call for a consultation. We’ll talk to you about your business and come up with something you and your customers will love.

Taha Malik

Taha Malik

About the Author
Taha is the guy who makes ideas do a double take. Filmmaker, Creative Associate, and part-time chaos wrangler, he turns scripts, campaigns, and pixels into things people actually notice. When he’s not chasing the perfect shot, he’s probably sipping chai, scrolling memes, or debating plot holes in real life.
With privacy concerns at an all-time high, marketers are seeking new ways to deliver personalized experiences without crossing...
As audiences grow more sophisticated, traditional marketing isn’t enough. Today, brands are embracing immersive brand experiences AR VR...
As Gen-Z continues to shape digital culture, mastering TikTok marketing strategies 2025 is essential for brands aiming to...
In the fast-moving world of search, AI driven SEO 2025 is more than just a buzzword—it’s a roadmap...
There are moments in our lives when giving feels like a grand gesture—a check written during Ramadan, a...
There are days in history that shift the course of generations—not because of grand empires or conquests, but...
The Day Before the Storm There’s a stillness before every turning point. A breath before the leap. A...
Every year, as the world turns the page on another Gregorian chapter, the Islamic world begins its own...
So Dhul Hijjah is over. The Qurbani is done. Eid al-Adha celebrations have wrapped. Social feeds are quiet...