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You Cannot Shoot a Cannon from a Canoe

Author: Taha Malik

Hey there! I hope everyone is doing well. Welcome to the next round of the Sunan Weekly Roundup!

What Are We Working On

This week at Sunan Designs, we’re focusing on the idea that you need a strong foundation to achieve big things. It means that if you don’t have a stable base, you can’t take on big goals successfully.

We’re going back to the basics, both for ourselves and our clients, to make sure we have a solid foundation before jumping into bigger projects. This involves improving our content strategies, making our branding more consistent, and investing in tools and training that help our team grow.

We’ve been working on plans that focus on slow and steady growth, ensuring that both we and our clients are prepared for larger challenges in the future.

 

My Biggest Takeaway: You Cannot Shoot a Cannon from a Canoe

You cannot shoot a cannon from a canoe is a reminder that if we want to achieve something big, we must first make sure we have a strong, stable base to support it. Just like trying to fire a heavy cannon from a small, wobbly canoe wouldn’t work well, jumping into large projects without proper planning and a solid foundation often leads to problems. You might end up wasting time, money, and energy, all because the base wasn’t strong enough to support the big goal.

This idea applies to everything we do, both in business and in life. In business, it means that we can’t expect success if we skip the basics. Before aiming for big achievements, we need to make sure that our brand, our message, and our strategy are well-prepared. Sometimes, it’s tempting to dive into flashy marketing campaigns or new projects right away, but if the groundwork isn’t solid, those efforts can easily fall apart.

It’s also about patience and preparation. Building a strong foundation takes time. There might be moments when it feels like things are moving slowly, but that’s okay. Those moments are actually helping us strengthen our base, so when we do decide to “shoot the cannon,” we do it with confidence and stability. This mindset is important for our clients, too. Many times, businesses want to see quick results, but we remind them that long-term success comes from careful planning and building on solid ground.

So, the key takeaway this week is simple: invest time and effort into your foundation. Don’t rush into big goals without first making sure you’re prepared. When we build that strong base, we’re not just avoiding problems; we’re setting ourselves up for lasting success. It’s about having the patience to get the basics right, so when the time comes to take those big steps, we’re ready to make them count.

Taha Malik

Taha Malik

About the Author
Taha is the guy who makes ideas do a double take. Filmmaker, Creative Associate, and part-time chaos wrangler, he turns scripts, campaigns, and pixels into things people actually notice. When he’s not chasing the perfect shot, he’s probably sipping chai, scrolling memes, or debating plot holes in real life.
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