Today, our blog is about a very different but equally important topic, which is solving problems for your clients.
You see, as business owners and marketers, we often get so busy promoting our brands and making sure that we’re active on all our social media channels while putting out content, we run the risk of forgetting the most important people for our brand – our clients.
As a brand that’s very important for its clients, it is ultimately our job and responsibility to help solve their problems and today, we will be looking at a highly efficient approach to doing just that!
This is an incredible 4-step method for providing the best customer service ever, and it’s very important that you go about it exactly the way we tell you.
Step 1: Acknowledging there is a problem
The reason we are starting with this, is because most brands go for years without realising there are major problems that their customers face.
In fact, if you fail to address any of these, it can be the kind of thing that can cause your brand image to collapse down the road.
So, it’s very important for brands big and small to realize that nobody is perfect, and as a company that actively deals with clients on a daily basis, there are a lot of things that can go wrong.
Step 2: Identifying the problem
Great! We’ve established that there are things that can potentially go wrong, so what’s next?
Even if there’s no one actually calling the helpline and reporting something, you should always be on the lookout for anything going wrong.
What’s the easiest way to do this?
Check out your reviews.
You can’t simply ignore all of the negative reviews out there, there might be some that actually make sense.
If you can’t find any (hooray!), go through your competitors’ reviews. This is to find out if there’s anything going wrong over there that you can learn from and potentially avoid altogether!
Step 3: Engaging your clients
Now that you’ve identified the problem, it’s time for customer engagement on a totally different level.
This isn’t about social media or blog posts – you can and ideally SHOULD do that – but only after you’ve picked up the phone and talked to your clients in person.
Not only will this go a long way in establishing great relationships between your brand and your clients, it will also help in clearly outlining the problem that needs to be solved.
Step 4: Solving the problem
Now that you have identified what the problem is, and actually talked to your clients about it, you can finally go on to solve it.
There are a million ways to do this, of course and each depends upon the actual problem you are solving but there is something very important that you must remember to do.
Here too, communication is extremely important and what’s even more crucial is that you make everything as easy to understand for your client as possible.
They don’t necessarily have to understand all the details, but try to explain things in plain and easy to understand language.
And that’s it!
Problem solved. If you’re still unsure about anything, don’t worry!
At Sunan Designs, we pride ourselves on being expert problem solvers for all our clients. Give us a call right now, and let our team of experts handle the rest.